True colors: Is your pack, troop, or crew website brand-compliant?

brand-id-guideThe color scheme on your troop’s website is red and blue, but is it the right red and blue? Is that the right shade of yellow on your pack page? And what about that Venturing logo you converted to 3D “for effect”?

In other words, are you brand-compliant?

Don’t worry, there’s no “BSA Brand Police” planning to perp walk you in handcuffs if your unit’s website or printed materials don’t match the official specs.

If this all sounds a little like minutiae, it is. But these details are an important part of maintaining the BSA’s iconic brand. And you’re a key player.

So why not do all you can to create a consistent look and feel in all the ways a Scout and his family interact with the organization?

The Boy Scouts of America Brand Identity Guide (pdf) breaks down the basics for you. You can learn the proper and improper ways to use BSA logos, the exact specs on official Scouting colors, and even tips on websites, social media, and photography.

Converting to the official colors can be your first step. Here are the specs: 

Corporate Trademark

  • corporate-trademarkScouting Red
    • Spot Color: Pantone 186
    • Four-color Process: c:0 m:100 y:81 k:4
    • Web page: #CE1126
  • Scouting Blue
    • Spot Color: Pantone 294
    • Four-color Process: c:100 m:58 y:0 k:21
    • Web page: #003F87

Cub Scouting

  • cub-scout-logoCub Scout Blue
    • Spot Color: Pantone 294
    • Four-color Process: c:100 m:48 y:0 k:44
    • Web page: #003F87
  • Cub Scout Yellow
    • Spot Color: Pantone 116
    • Four-color Process: c:0 m:10 y:100 k:0
    • Web page: #FCD116

Boy Scouting

  • boy-scout-logoYellow
    • Spot Color: Pantone 116
    • Four-color Process: c:0 m:20 y:100 k:0
    • Web page: #FFCC00
  • Brown
    • Spot Color: Pantone 463
    • Four-color Process: c:50 m:80 y:100 k:30
    • Web page: #996633
  • Scouting Blue
    • Spot Color: Pantone 294
    • Four-color Process: c:100 m:58 y:0 k:21
    • Web page: #003F87
  • Scouting Red
    • Spot Color: Pantone 186
    • Four-color Process: c:0 m:100 y:81 k:4
    • Web page: #CE1126

Venturing

  • venturing-logoVenturing Green
    • Spot Color: Pantone 349
    • Four-color Process: c:100 m:0 y:90 k:40
    • Web page: #006B3F
  • Venturing Yellow
    • Spot Color: Pantone 116
    • Four-color Process: c:0 m:10 y:100 k:0
    • Web page: #FCD116

Sea Scouting

  • sea-scout-logoSea Scout Black
    • Four-color Process: c:0 m:0 y:0 k:100
    • Web page: #000000
  • Sea Scout Dark Blue
    • Four-color Process: c:100 m:72 y:27 k:33
    • Web page: #003366
  • Sea Scout Dark Brown
    • Four-color Process: c:0 m:61 y:100 k:3
    • Web page: #330000
  • Sea Scout Dark Gold
    • Four-color Process: c:0 m:33 y:98 k:36
    • Web page: #996600
  • Sea Scout Light Yellow
    • Four-color Process: c:0 m:14 y:75 k:3
    • Web page: #FFCC66
  • Sea Scout Light Brown
    • Four-color Process: c:0 m:21 y:38 k:34
    • Web page: #B39475
  • Sea Scout Light Blue
    • Four-color Process: c:34 m:17 y:0 k:7
    • Web page: #9AB3D5
  • Sea Scout Dark Yellow
    • Four-color Process: c:0 m:25 y:100 k:0
    • Web page: #FFCC00
  • Sea Scout Red
    • Four-color Process: c:0 m:100 y:100 k:50
    • Web page: #990000
  • Sea Scout Gold
    • Four-color Process: c:0 m:26 y:98 k:16
    • Web page: #CC9900

Where do I find official logos?

Good question from MT_Momma in the comments. Here’s the page for official Scouting logos, ready to use.