The first step’s always the hardest. And when it comes to recruiting future Scouts, that first step is simple awareness. If a boy (or Venturing-age girl) in your area doesn’t know about your Scout unit, how
If your son told you tomorrow that he’s thinking of leaving Scouting, what would you say? For “Dave,” a concerned parent from an East Coast troop, that’s no hypothetical question. The parent, whose name I
Have you ever slept 300 feet underground? Stood atop a 14,000-foot peak? Created a robot? The BSA is betting those questions and other enticing messages will help bring prospective members to your Venturing crew. It’s
You can’t ignore the numbers. According to the 2010 Census, 16.3 percent of U.S. citizens are of Hispanic or Latino origin. In the BSA, the proportion is much lower. Hispanic youth account for just 6.8 percent of all
Ever wish you could see the future? Now you can. You’re looking at next year’s slick, new National Recruitment Campaign — in your hands a full two months early. In the past, marketing materials were