Young people didn’t join Scouting to participate in fundraisers. They joined to have fun, get outside and hang out with friends.
But the right fundraiser done the right way provides revenue that powers that fun. That’s why it’s important to maximize the short amount of time you spend fundraising.
The next time you’re gearing up for a money-earning project, follow these 10 Scout fundraising tips. These time-tested secrets are served up by See’s Candies, famous for its American-made, delicious candy that’s easy to sell, making Scout fundraisers deliciously profitable.
1. Keep the selling period short.
Nobody wants to sell products for months and months. A short selling period — two or three weeks — keeps Scouts interested and motivation high.
2. Prepare a script.
Help your Scouts come up with a personalized sales script to make their job easier. This doesn’t need to be memorized, but a Scout who knows what to say to the stranger to whom he’s selling will be more successful.
3. Remember you’re selling more than a product.
Sure, technically you’re selling delicious candy or popcorn. But it’s about more than that. You’re selling Scouting, and by participating in your fundraiser, the customer is supporting your Scouts’ journey.
4. Practice at a meeting.
Arm your Scouts with Monopoly money and some fundraising samples, and spend a few minutes at a meeting rehearsing. They can try to sell the product to adult leaders or to their fellow Scouts or Venturers. Once everyone’s done, they can even sample the samples!
5. Start with people your Scouts know.
Before approaching strangers (with adult supervision, of course), encourage your Scouts to sell to relatives, friends, parents of friends and other people with whom they’re comfortable. Once they’ve got the hang of it, they can move on to tougher “customers.”
6. Remember to smile.
No scripted sales pitch will ever beat a warm, friendly smile from a Scout. (If the Scout is wearing his uniform? Even better.)
7. Find a good location.
Pick a spot where people are already spending money and are likely to have some dollars to spare for a good cause. Scouts and Venturers have found fundraising success outside drugstores, home-improvement stores, grocery stores, malls and sports stadiums. Just be sure to get permission from the manager or owner first.
8. Try some creative signage.
Advertising works when you set up a fundraising table outside a store. Have your Scouts create some eye-catching signs that are easy to read at a glance, for example:
Remember that you’re selling Scouting and a product, so include at your table some photos from a recent Scout outing or community service project.
9. Offer samples.
Give potential customers a taste of what you’re selling — literally. People will be more likely to buy something once they’re confident of its quality. Speaking of …
10. Try a See’s Candies fundraiser.
When your unit tries a See’s Candies fundraiser, you’re selling delicious, American made candy with no added preservatives. (I mean it when I say this candy tastes great. See’s sent over some samples, and the magazine staff devoured them in record time.)
With See’s, you’ll get profits of up to 50 percent and all the free materials you need to get started. The friendly See’s team is ready to help and offer a variety of fundraising options to make your fundraising experience a sweet one. Visit the See’s website to get started.