2017 National Scout Jamboree theme, logo unveiled

The 2017 National Scout Jamboree just got a lot more real.

Today the Boy Scouts of America revealed the logo and theme for its signature event, which takes place every four years at the Summit Bechtel Reserve in West Virginia.

The 2017 National Scout Jamboree — held July 19 to 28, 2017 — will feature the theme “Live Scouting’s Adventure.” The accompanying logo, which you can see below, celebrates the high-energy excitement and patriotic spirit that have been a part of jamborees since the first one in 1937.

The “Live Scouting’s Adventure” theme is a nod to what happens daily in packs, troops, teams, posts, ships and crews nationwide, says Ralph de la Vega, jamboree chairman and president and CEO of AT&T Mobile.

“We know that our members live Scouting’s adventure every day by pursuing challenging and diverse experiences,” de la Vega says. “We’re proud to provide these outdoor opportunities to our youth members, who often do not experience these activities anywhere else.”



Second jamboree at the BSA’s newest playground

The 2017 jamboree follows on the heels of the wildly successful 2013 jamboree, the first jamboree at the Summit Bechtel Family National Scout Reserve in West Virginia’s New River Gorge region.

National Scout jamborees from 1981 to 2010 were held at Fort A.P. Hill, Va., a fine jamboree site but not a permanent one. Fort A.P. Hill is an active Army training center, and we as Scouts and Scouters were only visitors there — albeit grateful ones.

The Summit Bechtel Reserve, meanwhile, is a permanent jamboree home, meaning the BSA got to build the ultimate playground for Scouts and Venturers. I’m talking 5 miles of zip lines and challenge courses, 36 miles of mountain bike trails, 13 acres of shooting sports ranges, kayaking, rock climbing, bouldering, skateboarding, BMX and so much more.

“The new jamboree theme reinforces one of the Summit Bechtel Reserve’s purposes of helping to redefine Scouting’s adventure for the next century. Participants of the 2017 National Jamboree will experience that difference every day they are here,” says Dan McCarthy, director of the Boy Scouts of America Summit Group.

For a flavor of what jamborees are like at SBR, scroll through some photos, read my blog recap or check out SBR’s YouTube channel.

Everything I’ve learned builds to this conclusion: The 2013 jamboree was great; the sequel in 2017 will be even better.

Registration begins in 2015

Staff members will be able to register for the jamboree in April 2015. In June I blogged about nine things that’ll be different for jamboree staffers in 2017.

As for youth and adult participant registration, that’ll open in May 2015.

This post is the first of several jamboree posts planned between now and the big event in 2017. I’ll keep you updated as the countdown continues.

Learn more

To learn more about the 2017 National Scout Jamboree and the Summit Bechtel Family National Scout Reserve, go to www.bsajamboree.org or https://summit.scouting.org.

BSA photo by Shane Noem. All Rights Reserved. Find this and other great photos of the BSA Flickr page.


  1. PLEASE let’s not forget the Pioneering Area along with the other action centers that were featured up on Garden Ground Mountain! https://www.youtube.com/watch?v=RmILfKIsCMg&google_comment_id=z13ijdxrcsrui3jtc22azhbg4p3ecrkmr&google_view_type In my opinion, the process of “helping to redefine Scouting’s adventure” should never diminish emphasis on activities that are part of Scouting’s legacy and embody Scouting’s timeless mystique.

    • I loved the pioneering area. Really great work up on Garden Ground. It was just too difficult to get there. I was at the EMS Aid Station up there. Great times!

  2. In your second paragraph, it should read

    ” …we as Scouts and Scouters were only visitors there — albeit grateful ones.”

    rather than

    ” …we as Scouts and Scouters were only visitors there — albeit gracious ones.”

    Fort A.P.Hill was gracious enough to host the scouts.

    The grammar police will now return to their tents.

  3. Doesn’t this design violate the BSA patch design rules about the use of the American flag? Here’s the rule: “No text or designs superimposed over the American flag (either current or formerly flown), nor attached to it any mark, insignia, letter, word, figure, picture, or drawing of any nature (a stationary American flag may not be used as a patch backing, however, a “waving” American flag may be used). “

  4. With respect to the 2017 Jamboree Logo:

    Before you read any further, let me say that I understand that only respect is intended to the country and to the flag –

    However, from https://www.senate.gov/reference/resources/pdf/RL30243.pdf (and other similar sources):

    Title 4 United States Code. § 8. Respect for Flag. (g) The flag should never have placed upon it, nor on any part of it, nor attached to it any mark, insignia, letter, word, figure, design, picture, or drawing of any nature. [This is on page CRS-7 of this document]

    I submit that the logo is in violation of the U.S. Flag Code, and should be reconsidered at this point in time and redesigned – for example stars and stripes, not resembling a flag rather than the flag.

    Again, I understand that, as I do, BSUSA and its members hold the flag in reverence, but as part of “duty to country”, appropriate codes should be respected no matter the good intentions of persons ignorant of the regulations.

  5. On the 2013 photo journey I just reviewed, there was captured fun, fellowship, challenges,
    accomplishments, sharing, joy, laughter. All the human emotions on a grand venue, well rehearsed and impromptu. Talented, novice, first-timer and experienced all joined together to share the Scouting experience. For many, a once-in-a-lifetime experience. For others, the journey is just beginning. For all, unforgettable moments in time. Adventure is just the tip of the iceberg. The Summit is not only a destination but also a showcase of Scouting: history, present and future. Changes will come, new ideas, new challenges for young and old. Become a part of the experience by being the experience. Wish I were twelve years ago again but being able to see the Jamboree in review helped me feel as if had been there. Go for it again in 2017.
    John Owen
    Eagle Class of ’62

  6. My first reaction was dislike that our American Flag was on the bottom of the patch and underneath other stuff. After reading the above comments about regulations regarding how it may be used, I too feel that this design should be modified to perhaps have a distant American Flag flying in the top left where SBR is currently… or something else.
    Thank you for your consideration.

  7. The flag code applies to the actual, flyable, physical flag. It does not apply to images of it.

    It also does not apply to items in a flag “motif.”

    This emblem/logo is just fine.

    • The flag, as I see it, includes a representation of the flag as well. If that is not a flag on the logo, what is it. I can understand the difference of opinion, but if I agreed with you, we’d both be wrong ;-}>

      Jennifer and Dave B above seem to agree it is a flag in the sense of the code. Even the BSA patch design rules quoted by Dave B agree with it being a flag.

      • It includes design elements of the flag of the United States, but it is not a flag. It cannot be hoisted. It cannot fly free. It is not a flag. It is a red-white-and-blue portion of an image meant to evoke the sentiments of patriotism associated with the flag, but it is not a flag.

        The Flag Code, which is a guideline and not enforceable due to Supreme Court findings on the Freedom of Speech, is not the same as BSA rules.

  8. This patch is definitely not the best. As scout’s we strive to be the best we can. Let us not settle for a good design but a great one.

  9. I like the theme but feel the image, the rock climber, is too similar to the 2013 logo. With all there is to do at SBR we could be a little more original in depicting adventure.

  10. Sorry to have missed the discussion about flag code …
    Casey Snyder continued it on a more recent post, and my final rejoinder is there ( http://blog.scoutingmagazine.org/2015/05/28/2017-national-jamboree-registration-now-open-for-staff-and-attendees/#comment-143938). I thought I should summarize my literal interpretation of the code here:

    A determination of compliance with the code hings on a carefully chosen preposition in 176 (g) specifically: A depiction of the US flag is to be deemed disrespectful if there are foreign elements “upon” the flag.

    The code avoids the preposition “before” or “in front of”. This wording allows the very common practice of depictions of people/objects in front of, but not a part of, a US flag to continue to be produced with no disrespect taken.

    Thus, BSA’s patch guideline permitting text/insignia in front of a “waving flag” and not a “standing flag” complies with the letter and intent of the US flag code. This technique is one way to make the visual impression that said text/insignia is not being proposed as part of the flag, and no doubt it was under these guidelines that the 2001, 2005, and 2010 logos were commissioned (http://blog.scoutingmagazine.org/2014/11/06/every-national-scout-jamboree-logo-1935-2017/). However, it is not the only technique to achieve the same effect.

    The 2017 logo although not following the BSA guideline to the letter, is in the spirit of the requirement. Although not “waving”, it is drawn in perspective while the other elements are 2D. This technique forces the visual inference that neither trademark, climber, nor text are part of the flag. To say this is should be taken in disrespect, would require a liberal reading of the US flag code.

  11. I’d put the flag at the top. It looks like the image is sitting on the flag.or about to repel onto it.

  12. Are there job descriptions available yet for commissary operation in 2017? The return of commissaries was announced in April but, as yet no info.

  13. 2017 Jamboree Band Seeks Members Spread the Word

    The Jamboree Band is now forming and is looking for musicians. Scouts and Venture scouts ages 16 – 25 may apply. To be in the Jamboree band you need to play at a high school level or better. The Jamboree staff band will supply music for ceremonies, events, concerts, arena shows, and will entertain the many thousands of scouts and visitors to the 19th National Jamboree. Repertoire will include popular and patriotic music, marches, and pep band tunes. Scout/musicians who can double on set, guitar, bass and keyboard are also needed for the 16 piece jazz/rock band.  Adults (26 and up) may apply, however initial preference will go to youth staff ages 16 – 25. For information about the band and how to apply, please visit coljamboband.colbsa.net or email the band director George.Pinchock@villanova.edu

Join the conversation