U.K. Scout Association is making something big out of Legos

The big new thing from the U.K. Scout Association is just an inch a half tall.

And it has interchangeable heads.

A creative new recruiting and awareness campaign from our friends across the pond (and fellow members of the World Organization of the Scout Movement) features Legos in an effort to spark interest in Scouting.

The Lego minifigs appear in a brilliant video in which a group of Cubs sitting around a campfire answers the question, “What’s the most fun thing you’ve ever done?” Their answers — complete with Lego re-enactments — are worth watching in the video below.

There’s also an infographic about what people really think of U.K. Scouting that has some clear takeaways for those of us on this side of the Atlantic.

And of course there’s merchandise, including an opportunity to order a custom Scout Lego minifig wearing a Boy Scout, Cub Scout or Venturing uniform.

Enough, um, build-up. See it all after the jump.

Cubs Lego video

Lego infographic

Click to enlarge:

Lego Scout merchandise

You can order a bunch of U.K. Scouting Lego merchandise — T-shirts, badges, etc. — from the U.K. Scout Shop online. Shipping to the U.S. incurs an extra charge.

Here’s an example of a Lego minifig Eagle Scout from a now-closed eBay listing. Not sure about the pants, but the shirt looks cool!

My visit to the U.K. Scout Association

Thanks to Matt Jones, editor of the U.K. version of Scouting magazine, for the Lego images and info.

If you like, please read about my visit to the “other” Scouting magazine and see inside the archives for some fun Scouting surprises — including Baden-Powell’s Wood Badge beads.