Authentic, gritty, visceral. That’s how I describe three new videos released today by the Boy Scouts of America.
They’re yours to view, download for offline viewing, share and use as you see fit. Each gives a compelling picture of what effect Cub Scouting and Boy Scouting can have on local communities like yours.
There’s the story of a mom in East Los Angeles who started a Cub Scout pack and saw it bring families together in her community. Or the heroic tale of a Boy Scout in New York who jumped into action during Hurricane Sandy. And there’s a nice piece released in conjunction with the new online Cub Scout idea repository called Cub Hub that shares the flavor of life in a den and pack.
Each video lasts less than two minutes. That’s a good reminder to units creating videos that attention spans won’t hold for very long — and that two minutes is often all you need to deliver a powerful message.
Watch the videos after the jump.