Waiting just gets tougher and tougher.
But with less than four weeks until the premiere of Are You Tougher Than a Boy Scout? on the National Geographic Channel, news about the series is coming faster than you can say “Be Prepared.”
We already know the series debuts at 8 p.m. (7 p.m. Central) on Monday, March 4.
Today’s scoop: A new website for the show, toughscout.com, just launched. The site channels excitement surrounding the show into a recruiting pitch for boys and girls who get inspired to sign up for Scouting. It encourages current Scouts to share their Scouting adventures on Instagram and Twitter. And it’s mobile-optimized to make sure no Scout or potential Scout misses the fun because he’s miles from a desktop computer.
Once the show debuts, toughscout.com will provide series updates and links to Web-only content from National Geographic Channel. If you’re like me and you’ve gotta be among the first to get news about Are You Tougher Than a Boy Scout?, be sure to sign up for email updates right on the site.
Watch the new trailer
In other news today, a new 30-second promo was released. It’s got a different feel from the one I shared on Friday, but I like it.
It’s my understanding that this trailer will be shown on National Geographic Channel some time in the next few weeks. Take a look:
Promote the show
The BSA’s Marketing team has put together some downloadable digital and print materials so units, districts, and councils can promote the show to Scouts and Scouters.
Find images like the one below at the BSA Marketing Toolbox and share away!