This video could be the greatest Scout recruiting tool yet

Updated, 2017: Find links to Spanish and Chinese versions of this video at the end of this post.


“Everyone knows the goal of Scouting is to prepare young people to succeed in life,” the young narrator says. “But is it working?”

That tantalizing question begins a new, highly shareable video that could amplify your recruiting efforts in unprecedented ways.

Show the 93-second video below to a parent considering Scouting, and you’re handing over proof of what you’ve known all along: Scouting changes lives.

The video is a visual representation of a 2.5-year study from Tufts University and Dr. Richard M. Lerner. The researchers surveyed nearly 1,800 Cub Scouts and 400 non-Scouts to see whether Scouting changed the boys’ character.

Short answer: It did indeed. As the video explains, Scouts were more likely than non-Scouts to be cheerful, helpful, kind, obedient, trustworthy and hopeful about their future.

The video, first shared on Scouting Wire, “showcases the study’s findings in a brief, animated summary that’s easy to understand and fun to watch.”

Watch the video below, and share it with everyone you know. You can use the YouTube link or download the video for offline viewing at the Marketing and Membership Hub.