BSA unveils 2011 brand identity: “Prepared. For Life.”

The Boy Scouts of America this week unveiled its brand identity pieces for 2011: "Prepared. For Life."

The trademarked words incorporate the Boy Scout motto, "Be Prepared," to show non-Scouts what Scouting is all about.

The three simple words convey a clear message: By joining Scouting, boys and girls will be prepared for life and for a lifetime.

Feel free to download the logo at left for use on your unit's Web site or in newsletters or other printed material.

You'll find two more versions of the logo after the jump.





  1. I think there is value to also relating the other words used at the annual meeting to expand the word “Life”, i.e. Leadership, Service, Education, (I forget the fourth one)

  2. BSA should sell the blue T-shirts the Scouts wore on “Are You Tougher Than a Boy Scout?” — which have the phrase “Prepared. For Life” on the front.

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