Check out what our neighbors to the north will be wearing this season.
The 100,000-member organization says the new duds, designed by the clothing company Joe Fresh, were the product of a 5,000-member survey followed by extensive focus groups and market research.
The result is a range of formal and informal attire including polo tees, yoga pants, hoodies, tech tees, baseball caps, accessories, and more—all intended to be mixed and matched according to the situation.
The new line will launch on Sept. 1 and also includes redesigned badges and crests. Speaking of, these patches will now be worn on the uniform sleeves—not on a sash.
It’s all made out of cotton or hi-tech polyester fabrics that are “comfortable and quick-drying,” the organization says.
Steve Kent, chief commissioner and chair of the Board of Governors of Scouts Canada, says his organization and its members wanted something affordable, high-quality, and fashion-forward.
“The uniform revitalization reflects the organization’s commitment to innovation and to meeting the changing needs and wants of its members and Canadian youth,” Kent says. “It’s been more than 20 years since the Scouts uniform was reviewed, and the vision was clear from the outset—the uniform had to reflect not only who Scouts were but also who Scouts are today.”
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