Recruiting

Join Scouting nights are a big deal — and always will be. But the great thing about passive recruiting is you can easily work it into many of your unit’s regularly scheduled year-round events, with little extra effort from anyone.

There are lots of effective ways to market your unit to the families in your community. Whether you prefer the old-school brochure or the fancy new social media asset — or maybe a little bit of both — the BSA Brand Center is here to help.

The number of new members added to all BSA programs from fall 2020 to fall 2021 increased by 191%, from 78,910 new members in fall 2020 (when many families couldn’t even leave their homes due to the coronavirus pandemic) to 229,243 in fall 2021 (the second consecutive recruiting season affected by the pandemic).

Normal Friend Activities are low-pressure pack or troop events where units invite non-Scouting families to join them for an afternoon of fun.