When a Scout sells a box or tin of Camp Masters popcorn, he’s selling more than just a tasty treat. He’s selling the life-changing Scouting program made possible by fundraisers like the one Camp Masters helps councils and units run each year.
I sat down with Doug Dent, director of marketing for Camp Masters, to learn about what makes his company’s fundraisers a success.
Sure, the popcorn is irresistible (I couldn’t stop eating the caramel corn, myself), but Doug knows selling his company’s product is about more than bite-size goodness. It’s about building Scouts into more confident young men.
For the proof, all he had to do was watch his son.
“When he was a Tiger Cub our first year selling popcorn around the neighborhood, at the first house I practically had to push him in the door he was so nervous and scared,” Doug said. “By the fourth house, he’s like, ‘Dad I got this. Stay in the street.’ To see this kind of confidence building really touched my heart.”
Popcorn doesn’t sell itself — no matter how many times you remind people about the awesome adventures made possible by their purchase. So Doug told me about a unique, exclusive sales program Camp Masters offers its customers. These are proven techniques to help you maximize the profits that support your Scouting program all year long.
Learn about that and more in the short video below.