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True colors: Is your pack, troop, or crew website brand-compliant?

brand-id-guideThe color scheme on your troop’s website is red and blue, but is it the right red and blue? Is that the right shade of yellow on your pack page? And what about that Venturing logo you converted to 3D “for effect”?

In other words, are you brand-compliant?

Don’t worry, there’s no “BSA Brand Police” planning to perp walk you in handcuffs if your unit’s website or printed materials don’t match the official specs.

If this all sounds a little like minutiae, it is. But these details are an important part of maintaining the BSA’s iconic brand. And you’re a key player.

So why not do all you can to create a consistent look and feel in all the ways a Scout and his family interact with the organization?

The Boy Scouts of America Brand Identity Guide (pdf) breaks down the basics for you. You can learn the proper and improper ways to use BSA logos, the exact specs on official Scouting colors, and even tips on websites, social media, and photography.

Converting to the official colors can be your first step. Here are the specs:  Continue reading