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Meet the Unit Membership Chairman, your new best friend in recruiting

troopCommitteeYour best recruiting and retention tool is an adult volunteer already in your unit. He or she just doesn’t know it yet.

Don’t delay in filling the newly created Unit Membership Chairman position. This Scouter is a member of your unit’s committee whose sole focus is membership growth and retention. Think of it like the district or council membership chairmen who are responsible for growth at those levels of Scouting.

What do they do? And what resources are available to take the stress off whoever takes on this daunting but vital job?

All that and more after the jump. Continue reading

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Nationwide open house on Oct. 29 will help spread the story of Scouting

LDS-100-logoIt takes a village to recruit new Scouts, and here’s the latest example of that Scouting village uniting for the greater good of the BSA.

Packs, troops, teams and crews are invited to celebrate with the LDS church on the evening of Tuesday, Oct. 29, for Scouting Open House Night.

In honor of the 100th anniversary of the Church of Jesus Christ of Latter-day Saints becoming one of the BSA’s first chartered organizations, LDS chapels and stake centers all over the country will open their doors to tell the story of Scouting and to invite youth to join the program you and I believe in so strongly.

The event, designed as a kind of national join Scouting night, is open to units and prospective Scouting families from all denominations — not just LDS units or members of the LDS church.

But wait, isn’t Oct. 29 the same night as the church’s A Century of Honor live broadcast I told you about last week? Yes, and though these are two different events held on the same night, they do overlap and fit together nicely.

Download a printable (PDF) flier for Scouting Open House Night by clicking here. And find out more info, including how councils and chartered organizations can get involved and how you as a unit leader can make the most of this opportunity, after the jump. Continue reading

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Three new videos to entertain, inspire, help you recruit

Authentic, gritty, visceral. That’s how I describe three new videos released today by the Boy Scouts of America.

They’re yours to view, download for offline viewing, share and use as you see fit. Each gives a compelling picture of what effect Cub Scouting and Boy Scouting can have on local communities like yours.

There’s the story of a mom in East Los Angeles who started a Cub Scout pack and saw it bring families together in her community. Or the heroic tale of a Boy Scout in New York who jumped into action during Hurricane Sandy. And there’s a nice piece released in conjunction with the new online Cub Scout idea repository called Cub Hub that shares the flavor of life in a den and pack.

Each video lasts less than two minutes. That’s a good reminder to units creating videos that attention spans won’t hold for very long — and that two minutes is often all you need to deliver a powerful message.

Watch the videos after the jump. Continue reading

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For the 99.9 percent of kids who won’t go pro in sports, Scouting offers a leg up

If you know a kid who dunks like Blake Griffin, runs like Adrian Peterson or hits like Miguel Cabrera, you’ll have a hard time recruiting him to join Scouts.

Because, as the Scouting recruiting video below explains, parents of these super-athletes have won the genetic lottery, and their kids are set for life. (Assuming we ignore the countless examples of high-paid athletes who wash up after their playing days are done.)

For the parents of normal children, the Boy Scouts of America provides a chance to make young men and women stand out from the crowd. Scouts and Venturers gain skills in leadership, fitness and character they can’t get elsewhere. Scouts are more likely to graduate college than non-Scouts, and studies show former Scouts pull in a greater income than people who were never in Scouting.

These facts, laid out in an entertaining way in this Coronado Area Council video, offer the perfect answer to the question weighing on the minds of parents of potential Scouts: “Should my son join this Cub Scout pack or that Little League team?”

My response would be, “Why not both? Make your child well-rounded, and he or she will go far.” But if you come across a parent debating one over the other, send them the video below. Continue reading

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Visual Storytelling Workshops back in action this summer

Who doesn’t love a good sequel?

After last summer’s successful premiere of the BSA’s Visual Storytelling Workshops in Atlanta and at Philmont, the return engagement is almost upon us.

Two more workshops are scheduled for 2013, including one set for this weekend — May 3 to 5 — in St. Louis. If you hurry, there may still be spots available.

But there’s certainly time to register for the second workshop, held Aug. 4 to 10 at the Philmont Training Center in Cimarron, N.M.

Participants will learn the basics of editing photos with audio to create compelling Scouting stories to share via social media. You’ll leave ready to build an army of Scouting storytellers and get the word about our great movement to those who haven’t yet come aboard.

Go to this site for more information or to register for either workshop.


Photo by Greg Crenshaw

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New recruiting materials will help you catch a Tiger (or Cub Scout or Boy Scout or Venturer)

Materials are also available en Español.

The first step’s always the hardest.

And when it comes to recruiting future Scouts, that first step is simple awareness. If a boy (or Venturing-age girl) in your area doesn’t know about your Scout unit, how can you recruit him or her?

Thankfully, you don’t have to do all the work yourself. The BSA’s marketing team has your back with a treasure trove of fliers, billboards, posters, yard signs, door hangers, bookmarks, postcards, Web banners, PSAs, and e-blasts. And it’s all available in three flavors: English, Spanish, and bilingual.

New this month are Tiger Cub recruiting materials, which join the high-quality Cub Scout, Boy Scout, and Venturing materials already available.

Simply download the PDFs, add info about your unit’s meeting location, Web site, and contact info, and then print/post/publish wherever boys and girls are found. I’m thinking schools, youth sports facilities, places of worship, supermarkets, community centers, etc.

Find all the National Recruitment Campaign materials at the BSA’s marketing site.

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Find the tools to make recruiting for your Venturing crew easy

Have you ever slept 300 feet underground? Stood atop a 14,000-foot peak? Created a robot?

The BSA is betting those questions and other enticing messages will help bring prospective members to your Venturing crew.

It’s all part of the new Venturing Tool Kit, released this month by the BSA’s Marketing Group.

At the link above, you’ll find posters and fliers designed for you to print and tack onto bulletin boards, hand out to friends, or otherwise distribute to young men and women looking for an organization that’s enriching, engaging, and exciting.

There’s even a handy recruiting guide (PDF) that tells you when, where, and how to attract new Venturers.

The ultimate prize comes when you show young men and women age 14 to 20 (or 13 and finished with the eighth grade) the adventures awaiting them if they join your crew. Get started today!

What do you think?

How is recruiting for a Venturing crew different from recruiting for a Boy Scout troop? Leave your ideas below.


(h/t to Scout Wire for the original post)

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Room to grow: Bringing Scouting to the Hispanic community

You can’t ignore the numbers.

According to the 2010 Census, 16.3 percent of U.S. citizens are of Hispanic or Latino origin.

In the BSA, the proportion is much lower. Hispanic youth account for just 6.8 percent of all members.

I see that discrepancy as a challenge to volunteers and professionals at the national, council, district, and unit levels to continue to grow the Scouting program in the Hispanic community. You can make a difference; read on to find out how.

Continue reading

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Check out the BSA’s new National Recruitment Campaign

Ever wish you could see the future?

Now you can. You’re looking at next year’s slick, new National Recruitment Campaign — in your hands a full two months early.

In the past, marketing materials were released after the first of the year. But the days of “just-in-time delivery” of these vital tools are over. Continue reading