“Everyone knows the goal of Scouting is to prepare young people to succeed in life,” the young narrator says. “But is it working?”
That tantalizing question begins a new, highly shareable video that could amplify your recruiting efforts in unprecedented ways.
Show the 93-second video below to a parent considering Scouting, and you’re handing over proof of what you’ve known all along: Scouting changes lives.
The video is a visual representation of a 2.5-year study from Tufts University and Dr. Richard M. Lerner. The researchers surveyed nearly 1,800 Cub Scouts and 400 non-Scouts to see whether Scouting changed the boys’ character.
Short answer: It did indeed. As the video explains, Scouts were more likely than non-Scouts to be cheerful, helpful, kind, obedient, trustworthy and hopeful about their future.
The video, first shared on Scouting Wire, “showcases the study’s findings in a brief, animated summary that’s easy to understand and fun to watch.”