More than 439,000 households tuned in to the premiere of Are You Tougher Than a Boy Scout? on Monday, meaning 439,000 homes got a firsthand look at the excitement Scouting offers boys and girls.
Tougher represents positive marketing you can’t pay for, and it’s a great start for the show. I’m told the numbers are better than the National Geographic Channel usually gets for that timeslot. But with five new episodes still to come, now’s no time to celebrate.
Tell everyone you know to tune in for an all-new episode at 8 p.m. (7 p.m. Central) on Monday (March 11), and let’s keep those viewership numbers strong.
The episode, called “Ninja Scouts,” will introduce us to Lee, a former Marine; Paul, who feels guilty for dropping out as a teen; and David, who left Scouts three badges shy of Eagle. The first challenge will have Scouts and adults rappelling off a bridge before rafting down Class III rapids.
Which of these adults, if any, will be Tougher Than a Boy Scout? I can’t wait to find out.