The first step’s always the hardest.
And when it comes to recruiting future Scouts, that first step is simple awareness. If a boy (or Venturing-age girl) in your area doesn’t know about your Scout unit, how can you recruit him or her?
Thankfully, you don’t have to do all the work yourself. The BSA’s marketing team has your back with a treasure trove of fliers, billboards, posters, yard signs, door hangers, bookmarks, postcards, Web banners, PSAs, and e-blasts. And it’s all available in three flavors: English, Spanish, and bilingual.
New this month are Tiger Cub recruiting materials, which join the high-quality Cub Scout, Boy Scout, and Venturing materials already available.
Simply download the PDFs, add info about your unit’s meeting location, Web site, and contact info, and then print/post/publish wherever boys and girls are found. I’m thinking schools, youth sports facilities, places of worship, supermarkets, community centers, etc.
Find all the National Recruitment Campaign materials at the BSA’s marketing site.