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BSA unveils fresh, new marketing campaign

Though the organization’s values have remained largely unchanged in the past 100 years, the Boy Scouts of America has always evolved with the times. From introducing new merit badges to expanding the program to include young women, the BSA knows the importance of staying current.

That’s also true with the BSA’s marketing team. Take as an example the new set of print and video materials meant to entice non-Scouts into learning more about the excitement of Cub Scouting, Boy Scouting, and Venturing. It’s a continuation of the effective “Words to Live By” campaign that the BSA started last year.

What’s different is the design. Gone are the white backgrounds of last year’s campaign. They’ve been replaced by bright colors that will catch a potential Scout’s eye.

Check out the designs seen at left. The bold colors, sharp photography, and crisp writing will make these materials stand out. They’re available now for units, districts, and councils to use to promote Join Scouting nights and other recruitment events.

The materials are easily customized. There’s space at the bottom for a quick message, and then most of the back is blank to leave room for important facts, such as the time and place of weekly meetings and information on who to contact to learn more about the BSA.

Check out all of the print materials, many available in both English and Spanish, on the BSA Marketing Web site. The fliers are expertly tailored for the program’s age group. Different campaigns are available for Cub Scouts, Boy Scouts and Venturers.

You also don’t want to miss the new television spots that accompany the campaign.

Shot in a documentary style, the short, quick-hitting videos are a look at Scouts in their natural element: the outdoors. Most of these videos are also available in English and Spanish and all can be downloaded for your use.

What do you think of the new campaign? Leave your thoughts in the comment box below.

7 Comments on BSA unveils fresh, new marketing campaign

  1. mike malloy // July 16, 2010 at 3:03 pm // Reply

    As a marketing professional, I think these are great! However, at least two of the Boy Scout pdfs refer to dens and packs, instead of patrols and troops.

  2. Really, Really like the new designs! We are a marketing family, but even more a Girl Scout family. Can’t wait until something comes out like this for our girls. At the moment, ours seem old school. Awesome Job, guys!!

  3. I like the new updated version it is eye catching and my son was excited to see the scuba diving picture. Looks great.

  4. A link to the marketing site would be nice.

    • I was just updating this post. Look for a new post about the 2012 campaign later today.

    • Just out of curiosity, what made you come to this post today?

      I’m trying to figure out if WordPress is doing something funny when I go back and update an old post.

      Thank you!

      • Sandra Melville // May 22, 2014 at 1:44 am // Reply

        Following back from “Tiger Cub” change when not sleeping at 3am 😉
        Catching up on BSA news, before I started following your blog. Thanks, Bryan 🙂

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