BSA Motorsports will get your guys revved up for Scouting

At speeds that surpass 200 miles per hour, IndyCar racing offers fans nonstop thrills. So it’s a natural fit with the Boy Scouts of America, an organization that’s been serving up fast-paced adventure for 100 years.

That’s the idea behind this month’s launch of BSA Motorsports. The No. 19 IndyCar, a joint venture between the BSA and Dale Coyne Racing, will make its debut on March 14 in Brazil. The season runs through October with 17 total races, including 13 in the U.S.

This offers two unique opportunities for Scouting. First, the BSA’s logo and colors are all over this sharp-looking ride, and Scouts will play a role in opening ceremonies at several IndyCar races. That gives the BSA a great opportunity to extend the Scouting message to the uninitiated.

Second, Scouting units from across the country will get the chance to see the car up close and meet the driver and crew—all while learning about the math and science behind open-wheel racing. That keeps boys interested and gives packs, troops, and crews a great recruiting tool.

The car will be available for units at each of the 17 stops on the IndyCar schedule. Sure, you could jet to Brazil, Japan, or Canada to see this car for yourself, but if you’re not big on international travel, make plans to see it at one of these U.S. races:

• March 28: St. Petersburg, Fla.
• April 11: Birmingham, Ala.
• April 18: Long Beach, Calif.
• May 1: Kansas City, Kan.
• May 30: Indianapolis, Ind. (Indy 500)
• June 5: Fort Worth, Tex.
• June 20: Newton, Iowa
• July 4: Watkins Glen, N.Y.
• Aug. 8: Lexington, Ohio
• Aug. 22: Sonoma, Calif.
• Aug. 28: Chicago, Ill.
• Sept. 4: Sparta, Ky.
• Oct. 2: Miami, Fla.

You could also spot the red-and-blue racer on TV. Each IndyCar race is televised nationally on Versus or ABC. Click here for the schedule. Also, make sure to look for the No. 19 car and racing team at this summer’s jamboree.

Follow the jump for another photo.

Comments

[Joe Waclaw]

Pretty expensive bill board.

[Christopher]

According to what's listed on the article at scouting.org it sounds like a win-win situation.
What are the benefits of getting involved?

Companies will receive signage on all race cars, support equipment, media materials, and merchandise associated with the program. Companies will also be a branding partner with the Boy Scouts of America. “Proud Sponsor” language and a Boy Scout-themed co-promotion are just a few of the benefits of being onboard with the BSA car.

Does a portion of the sponsorships go directly to the Boy Scouts of America?

Yes. A substantial portion of all sponsorship funding goes directly to the Boy Scouts of America.